You Need to Know This Before Starting Your Business...
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Today, I wanted to let you in on what you need to know before you go start your physical therapy business.
Perfection is a business killer.
Look, perfection is what got you through PT school. It’s what helped you get the credentials after your name. But, it will kill your business faster than anything. It keeps you from launching your website or marketing campaign. It keeps you from going downtown and getting the licenses that you need to open your business. 80% is good enough and will get you there.
People don’t care about your credentials.
I really don’t care about all the letters after your name. Patients don’t care either. Most of the time, they don’t understand what they mean anyway. What matters more is how you can help them.
You need to get into your perfect patient’s head.
Instead of worrying about your credentials, worry about what your patient is thinking. If you can get into their head, your marketing messages and website will ring so much truer.
There’s never a better time to start a cash practice.
If you know you want it, don’t hesitate. It’s never a bad time to start. There are more PT jobs available than ever right now. Plenty of people need PT. All the excuses you’re coming up with are just excuses.
Results will come. Be persistent.
If your goal is to help as many people as you can, the financial results will follow. (It’s okay to talk about money because it’s your job as a business owner to generate a profit!) If you feel like you’re struggling now, don’t quit. Look at the bigger picture and the results will come. There is no failure in business. Keep pushing.
How do you explain to patients what the cracking/popping sound is when you manipulate them? How about when they stretch or move on their own and get their own audible cracks? You can find anything on youtube, while looking for recent articles on Cavitation, I found a great youtube video showing a the cavitation in real-time. I normally describe the cavitation as a negative pressure within the fluid filled joint capsule. The negative pressure forms a gas bubble, which is normally diffused into the synovial fluid, then pops from the movement or distraction of the two surfaces coming apart. I usually use my two hands clapsed together and pull them apart to create a suction effect. I may now just show them this video instead! Key Points cavitation is normal you can only get it with movement it doesn't put anything back into place the decrease in tone/tension and increase in mobility should be reinforced continuously until it's the new normal patient's don't n...
This post… has been a long time coming. It’s needed. It will not be comfortable. And, it shouldn’t be! If you’ve read any of the below posts… 3 Positive Culture Shifts PTs NEED To Make 3 Business Competencies PTs NEED To Know And, this post from March of last year: Bridging The Gap . You know what I’m about, and, you know for the most part that I nigh annoyingly positive, constructively inclined, and inherently optimistic. Rarely, do I flat out say something needs to stop. Well… today is one of those rare days. 5 Things in Physical Therapy We CANNOT Ignore Anymore 1. The Debt It isn’t just because there are, for the most part, daily online conversations about the tremendous student debt happening in the field of allied rehab therapy. It’s not just because I get regularly flooded by questions in my many inboxes on the matter of personal finance and career path. The reason we NEED to talk about the debt, isn’t even for the sake of student debt, itself. I believe it...
The use of patient-rated outcome measures (PROM), often in the form of questionnaires, is a key part of our evaluation and re-evaluation. They play an important role in documenting activity limitations, levels of disability, quality of life, response to interventions and they help provide a quantifiable measure of subjective complaints. As our knowledge of chronic pain broadens, we are beginning to appreciate that there are modifiable risk factors that contribute to the development of long term pain and disability . For example, fear avoidance beliefs and behaviours, fear of movement, high levels of anxiety and depression, low satisfaction with work and catastrophization beliefs. Several outcome measures are currently available to clinicians to help guide their clinical reasoning by identifying these risk factors and dig deeper into how they play a part in the patient’s pain presentation. The purpose of this blog is to look specifically at outcome measures and explore how they...
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