You Need to Know This Before Starting Your Business...
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Today, I wanted to let you in on what you need to know before you go start your physical therapy business.
Perfection is a business killer.
Look, perfection is what got you through PT school. It’s what helped you get the credentials after your name. But, it will kill your business faster than anything. It keeps you from launching your website or marketing campaign. It keeps you from going downtown and getting the licenses that you need to open your business. 80% is good enough and will get you there.
People don’t care about your credentials.
I really don’t care about all the letters after your name. Patients don’t care either. Most of the time, they don’t understand what they mean anyway. What matters more is how you can help them.
You need to get into your perfect patient’s head.
Instead of worrying about your credentials, worry about what your patient is thinking. If you can get into their head, your marketing messages and website will ring so much truer.
There’s never a better time to start a cash practice.
If you know you want it, don’t hesitate. It’s never a bad time to start. There are more PT jobs available than ever right now. Plenty of people need PT. All the excuses you’re coming up with are just excuses.
Results will come. Be persistent.
If your goal is to help as many people as you can, the financial results will follow. (It’s okay to talk about money because it’s your job as a business owner to generate a profit!) If you feel like you’re struggling now, don’t quit. Look at the bigger picture and the results will come. There is no failure in business. Keep pushing.
How do you explain to patients what the cracking/popping sound is when you manipulate them? How about when they stretch or move on their own and get their own audible cracks? You can find anything on youtube, while looking for recent articles on Cavitation, I found a great youtube video showing a the cavitation in real-time. I normally describe the cavitation as a negative pressure within the fluid filled joint capsule. The negative pressure forms a gas bubble, which is normally diffused into the synovial fluid, then pops from the movement or distraction of the two surfaces coming apart. I usually use my two hands clapsed together and pull them apart to create a suction effect. I may now just show them this video instead! Key Points cavitation is normal you can only get it with movement it doesn't put anything back into place the decrease in tone/tension and increase in mobility should be reinforced continuously until it's the new normal patient's don't n...
🎯The traditional Nordic Hamstring Curl (NHC) is a challenging, yet effective way to build posterior chain strength most notably in the hamstring musculature. There's plenty of research and literature out there stating how important it is to incorporate the NHC, to some extent, in your overall training program. Video and post from @matthewibrahim_ - reposted with permission ⠀ 🏈Watch the first video to see NFL Pro Wide Receiver @cheetah perform the traditional NHC without any assistance. Keep in mind that he is a professional athlete with a strong posterior chain, and also someone who has developed a high level of speed and power. ⠀ 🔑The reality is that performing the traditional NHC is quite challenging for a lot of folks. However, you don't need to perform the traditional version and full range of motion in order to reap the benefits of this exercise. You can still build hamstring strength and durability by utilizing some form of assistance while placing a stron...
It’s about time we convert that “ No ” into a resounding “ Yes! ” Dr. Kaitlin Herzog, an athlete turned physical therapist joins today’s episode to once again talk about how telehealth is the next big thing when it comes to treating injuries especially in this time of the Coronavirus. She’ll help uncover the real reasons behind people’s objections and how to reframe the questions we’re throwing at them so that we get not only a “Yes”, but most importantly, their commitment and actually close the sale. “Have the confidence to keep reframing and asking for the sale and don’t sell yourself short.” – Dr. Kaitlin Herzog What do you want to hear from the CashPT Lunch Hour? Tell us here! Get Your CashPT Checklist to Start Building Your Cash-Based Physical Therapy Practice Now! Find it Here 10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind! Learn More...
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