Jony Sena

Today, I want to give you my two proven strategies for raising your rates in your cash-based practice. Check it out below! Raising your rates can be really scary, I get it. But that doesn’t mean it won’t work. It doesn’t mean your patients will run away screaming or new ones won’t show up. Here are the two ways I suggest: Raise your rates just a little bit. Maybe $10 to $25 per visit. Don’t just sell one visit at a time, sell the plan of care, a.k.a. the transformation. I’ve done both, and I’m going to share how to accomplish both of them. When it comes to the first strategy, all new patients get the new rate. Old patients can keep the old rate until they finish their plan of care. If you need to raise your rates on people who come in regularly, say once a week or month, just inform them of the date it will change. Don’t ever say “price” or “cost”—focus on using the words “investment” or “rates.” You don’t need to make any excuses. Tell them that if they pay up front for...

In this video, I go over ways to desensitize a painful or irritated TMJ. There are 3 simple steps you can take that will go a long way toward pain relief.  The more you avoid things that trigger or sensitize an area, the less sensitive it gets and you can handle more activity and load. My full online course in Temporomandibular Management is below! Keeping it Eclectic... This article was originally posted on Modern Manual Therapy Blog Via RSSMix.com Mix ID 8246245 http://www.rssmix.com/

I don’t think these will come as any surprise to people, but they are often overlooked by clinicians (especially those who work in really busy clinics) and they can play an important role in a session. Other Factors I Consider I don’t think these will come as any surprise to people, but they are often overlooked by clinicians (especially those who work in really busy clinics) and they can play an important role in a session.  I’m sure there are other factors that I think about but these are the ones that came to mind: Mood - if someone is just having a bad day, you probably don’t want to add more challenging exercises or increase the intensity of exercises General health - are they a little under the weather, did they have a bad night’s sleep, etc. - these all get factored into my thoughts Stress - is the person always stressed out, then you’ll probably have to progress things slower because their body just won’t be able to adapt as well Vacation/special event ...

Optimizing the Effectiveness of Preoperative Education Part 1 Dr. Luke Pedersen, PT, DPT, CSCS It seems logical that preoperative education (PE) can have numerous benefits for patients and healthcare providers, and in many instances, it has been accepted as a vital part of clinical best practice. Yet, when you analyze the research, it becomes clear that these benefits are not definitive. There is no consensus in the literature regarding the benefits, or lack thereof, of PE. Part of the problem is the heterogeneity of the PE provided. Differences include what information is provided, how it’s provided, when it’s provided, and who provides it. Additionally, patients receiving different surgeries or procedures and different patient populations require different types of PE and will be impacted differently by the education they receive.  Current trends in healthcare emphasize quality care that is appropriate and effective. It also emphasizes care that is efficient and focuses...

The American Massage Therapy Association has had an exciting year of growth and success! We are pleased to announce that the association has won the following top 2019 awards for excellence in communications:  Hermes Creative Gold Award in Overall Print Publication Design for the Massage Therapy Journal Communicator Award of Distinction for AMTA’s 75 th Anniversary Promotional Campaign ASAE Gold Circle Award for AMTA’s Advocacy Campaign: Addressing the Opioid Epidemic with Massage Therapy “We are thrilled that AMTA has been recognized for excellence in communications. These awards demonstrate how the association continues to raise the floor for the massage therapy profession, and give back to our members,” said AMTA President, Christopher Deery. Massage Therapy Journal  Wins Hermes Creative Gold Award in Overall Print Publication Design  Hermes Creative Awards is an international competition for creative professionals involved in the concept, writi...